North Carolina Baby Love Maternal Outreach Workers Program
Implementation support is not currently available for the model as reviewed.
Model effectiveness research report last updated: 2012
Evidence of model effectiveness
This model does not meet the criteria established by the Department of Health and Human Services (HHS) for an “evidence-based early childhood home visiting service delivery model” for the general population or for tribal populations because there are no high- or moderate-rated effectiveness studies of the model.
The Maternal Outreach Worker (MOW) was designed to reduce infant mortality and morbidity by providing social support and outreach to Medicaid-eligible women and infants who typically do not receive preventative health care services. Local health agencies established specific eligibility criteria and implemented the program, which included monthly home visits to pregnant women through their child’s first birthday. Home visits were conducted by paraprofessional MOWs and generally consisted of health education, emotional support, direct services, and referrals. Local health agencies determined the specific home visiting content and MOWs created a unique plan of care for each family. For more information, please read the Model Overview.